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Steven M Smith - The Satir Change Model

Buzz Marketing for Technology

Home Contact Me My Articles My Blogs My Workshops News Search Tag Cloud. My Blogroll. For example, a powerful minority within the marketing department of a tool manufacturer engages a consultant to do a market survey. Middle and upper management vehemently deny the findings and dispute the validity of the survey methods.

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. Enter your email address: Tag Cloud.

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