What’s More Important? The Steak Or The Sizzle?
Jason Yormark
NOVEMBER 14, 2011
The trailer leads with two ringing endorsements from the blogosphere’s heavy hitters, Brian Clark of Copyblogger fame , and Darren Rowse of ProBlogger.net. The real driving force here is that Jon had already established himself as a valued and trusted resource for his given topic through endorsements and a proven track record.
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