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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands

Brands Message Boards Travel Forums

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

DECEMBER 2, 2012

” Source: Fast Company. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. ” Source: Inc Magazine. ” Source: Inc Magazine. Plus an installed base to drive pricier sales of ancillary products such as checks and upgrades.

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Social Media Informer

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Seth Godin on Steroids: Here’s My Evernote Password

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