Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. Many of our public bloggers, as example, honed their voice and refined their blogging skills on EMC|ONE before going public.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Harp Interactive

OCTOBER 9, 2009

Build community platforms around real communities of shared interest. Learn which bloggers might care about your customer. Track your inbound links and when they come from blogs, be sure to comment on a few posts and build a relationship with the blogger. Learn all you can about how NOT to pitch bloggers.

Social Media 232

Social Media Press Release Marketing Widget 232

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. Suffice it to say that EMC|ONE is at the very epicenter of enterprise collaboration at EMC. Why or why not?

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Social Media Strategery

AUGUST 26, 2010

Do the folks at WordPress use Blogger to host their personal blogs? IT departments are increasingly being asked to implement wikis, blogs, social bookmarking, video-sharing, and dozens of other varieties of collaboration software – software they may know how to code, but often have no idea how to actually use. and Government 2.0

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117