Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). People won’t use them, and therefore they won’t be used enough to make your content findable. Track results.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

AUGUST 4, 2011

Web pages, white papers, and PDFs that live on our own dot com address. Write guest blog posts. Comment on other blogs. Your Content Should Be Centralized and Decentralized. The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control. Shoot videos.

Content 146

Content Findability Marketing URL 146

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. The links in the below blog post from Affirm show off an example of using off-page SEO. Content for decision-makers.

B2B 129

B2B SEO Travel Hubspot 129

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Create valuable backlinks for SEO.

Social Networking 191

Social Networking B2B Plaxo Marketing 191

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Findability 200

Findability Directory Social Bookmarking B2B 200

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 136

Social Media Strategy Consultant Social CRM 136