Josh S Peters

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Setting up your listening posts and building a solid foundation can be done for free to cheap (on the software side) using tools like Google Reader, Google Alerts, Yahoo Pipes, etc. Join these conversations and add value to the communities. This will get you a rough idea of what you’re looking at.

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What do PPC (pay per click) and Twitter have in common? Everything

Josh S Peters

The easiest thing to do is to setup your keywords to be delivered via RSS to the feed reader of your choice (google reader, bloglines, etc). Following in the hopes they will follow you back and buy your stuff is not a good strategy. Then the best thing to do is read the tweet and see if it even warrants you talking to them.

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