Social Media Marketing Challenges in the Biotech Industry
Direct Marketing Observations
JANUARY 31, 2024
I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. In the past, we have found that LinkedIn user groups have been mildly successful from a targeting standpoint but even that can sometimes be an inexact science as well-, but it is worth trying.
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