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The Big(ger) Marketing Shift

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If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. of US undergraduates surveyed had an internet-capable handheld device. Marketing must change.

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What A CMO Wants. What A CMO Needs.

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Being a Chief Marketing Officer is no easy gig. Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) report titled, CMOs On Social Marketing Plans For 2011. When you add the word "marketing" to "social media" its about business.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

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my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. Forrester’s consulting division did a survey of over 100 V.P. Just goes to show that the market’s moving quickly.

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