UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
Proactive Report
MARCH 18, 2016
Bazaarvoice). comScore). A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there. White noise is the challenge.
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