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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. What type of UGC do you want?

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Bazaarvoice).

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Bazaarvoice).

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

With that in mind, why not tap into the positive experiences your own consumers are posting and turn UGC into campaigns for your brand? The good news is that quality UGC is right at your fingertips. Use your brand’s hashtags, fan comments, and mentions to search for fan-made posts that feature or mention your brand.

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