Sprout Social

JANUARY 12, 2022

Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. Actively gather and and curate user-generated content. Run campaigns that are actually worth talking about.

Conversation 132

Conversation Review Marketing How To 132

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Bazaarvoice).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Bazaarvoice).

UGC 40

UGC Aggregator comScore Bazaarvoice 40