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What A CMO Wants. What A CMO Needs.

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That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!)

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The Big(ger) Marketing Shift

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The more astute you are to the online channels (and tactics like consumer reviews), the more you begin to realize that brands can't hide. Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Too many brands are focused on the wrong things. The consumers have changed.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

The RSS feed is: [link]. I guess you have like the date you started your business if you put that in your company page but all the other milestones and things that sort of align with the timeline paradigm, they don’t exist for the most part, I would guess, in a typical brand’s page. Listen Now. Find us on iTunes: [link].

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