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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. Instead focus on topically related links, and come up a mix of modules to be used in various locations that add value to users.

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18 WordPress Social Media Plugins to Live By

Sprout Social

For easy-to-use Twitter plugins, this one can be very helpful for marketers trying to get clickable content shared. Although some marketers are on the fence about pop-ups, Crazy Egg found that opt-in pop-ups earned 1,375% more conversions than sidebar forms. New Google Plus Badge Widget. Pinterest Widgets.