Badge Engineering Paid Search Social News 
Techipedia: Tamar Weinberg
JANUARY 5, 2012
User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. But how do we make sure the search traffic we had stays intact? How Social Media Affects Content Relevance in Search : Why is social media so important?
Techipedia: Tamar Weinberg
JANUARY 5, 2011
How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically.
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