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The Reality Behind the Check-In Hype [infographic]

Mindjumpers

The infographic was compiled by Beyond in collaboration with the Social-Loco Conference that was held in San Francisco May 5 th , 2011. The theme of the conference was on the future of location based services. However various badges would only motivate 1% of mass consumers to use it.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.