Who Owns Social Media? Everyone and No One | Social Media Strategery
Social Media Strategery
MARCH 23, 2010
Organizational use of social media impacts everyone across the organization in different ways, from IT security to HR to legal to marketing and ceding “control&# to just one of these groups seems to be both short-sighted and unrealistic. Who resolves that issue? Do the Directors of IT and Public Affairs arm-wrestle?
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