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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.