Four Ways to Measure Social Media Marketing Results
Webbiquity SMM
AUGUST 9, 2010
Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Sentiment: Are the comments, posts etc. Answers, comments posted on your blog, etc. Tweet This!
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