B2B Back channel Definition Tweetdeck 
Convince & Convert
FEBRUARY 9, 2012
Eric: Definitely. Jay: If you’re doing the same thing that everybody else is doing, you by definition have no competitive advantage. It got a rise out of the Twitter back channel. B2B teams tend to be more spread out. It would have been crazy talk. Is that a good idea, or is that just insanity?
Convince & Convert
FEBRUARY 9, 2012
Eric: Definitely. Jay: If you’re doing the same thing that everybody else is doing, you by definition have no competitive advantage. It got a rise out of the Twitter back channel. B2B teams tend to be more spread out. It would have been crazy talk. Is that a good idea, or is that just insanity?
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