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The Metaverse: What it is and why it matters for brands

Sprout Social

To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. The main character appears as an avatar in the metaverse, which he accesses through goggles and earphones. . — Apollo (@ApolloArtum) June 27, 2022.

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