How Glossier Hacked its Way to a Billion Dollar Valuation
Pixlee
MAY 2, 2019
For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Community Building. Focus on Content.
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