What marketers need to know about managing social media through an economic downturn
Sprout Social
FEBRUARY 16, 2023
Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Dietrich considers building this type of brand affinity to be a skill built over time. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich.
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