Experiment: Do Photos With People Perform Better on Instagram?
Hootsuite
APRIL 20, 2021
Well, the hunch of many a social media manager is that pictures of people perform better than those without. I’m going to test this theory here in 2021 — albeit with a far smaller sample size — by doing my own face-versus-no-face comparison. Is it genius marketing or are we obsessed with ourselves? Astroturf.).
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