Experiment: Do Photos With People Perform Better on Instagram?
Hootsuite
APRIL 20, 2021
I’m going to test this theory here in 2021 — albeit with a far smaller sample size — by doing my own face-versus-no-face comparison. To make sure we had a wide pool of samples to pull from, I looked back at each account’s posts from the year 2020 and reviewed the top 20 posts of the year. 16 out of 20 featured people (80%).
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