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What government agencies need to know about social media archiving

Sprout Social

There’s social media management, then there’s social media management for government agencies. To maintain compliance with the law, government organizations must implement thorough social media archiving practices. What is social media archiving? Legitimate (i.e.,

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Social Media Archiving for Government: How to Stay Compliant

Hootsuite

Social media archiving for government is a critical component of compliance planning. Social channels are a forum for communicating with constituents and the general public. Content posted on government social media pages is, by default, publically accessible. That includes all comments and conversations.