The Metaverse: What it is and why it matters for brands
Sprout Social
JULY 14, 2022
Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. These include, but are not limited to, the following: Extended reality (ER) – another umbrella term encompassing virtual reality (VR), augmented reality (AR) and mixed reality (MR).
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