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Listening Tools

Proactive Report

You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. The most basic tool is RSS. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. ViralHeat Read a review.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. As part of your reputation, there are also online reviews, which are shared a lot and heavily influence search listings on sites such as Google. Reputation Management.