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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

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The Essentials of B2B Search Marketing

Oktopost

By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy. These leads are educating themselves on problems and searching for solutions, and are the best B2B leads you can acquire because they possess a magical quality – purchase intent. .

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. The three most sought-after types of content by business buyers are comprehensive industry/category surveys and studies (52%); technical details about products and solutions (44%); and analyst reviews or recommendations (43%). DashBurst ).