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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. CPL CPA CPC ROAS.

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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

. – Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook). – Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) – Excellent analytical skills, including the ability to analyze data, draw conclusions, and develop recommendations.