Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 137

Crimson Hexagon Software Social Media Attensity 137

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Lithium Technologies. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Strong analytics. Acquired by. Jive Software.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

JANUARY 9, 2012

The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Results can vary wildly based on company and intensity of feeling. Differences in social listening software are vast. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Proactive Report

JUNE 24, 2010

We know by now that we have to listen before we jump into social media. Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68