Creating categories and definitions by doing, not debating
The Way of the Web
MARCH 3, 2012
As much as I can have respect for the people who get caught up in debates about what PR, Social Media Marketing, Content Marketing, Transmedia, SEO, etc all should mean exactly, the simple fact is that noone cares. At the same time, SEO and Social Media ‘snake oil salesman’ has become a common criticism for digital marketing.
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