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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.

Lurker 203
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How to Really Build Backlinks and Dominate Google

Viper Chill

Yet, if I’ve spent some time interacting with their community and leaving comments, it’s more likely that they will fulfil the request (as long as your resource is relevant, and awesome). Flippa is a place for people to buy and sell websites and has a very interactive community.

Google 87