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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. Sophisticated data analysis helps buyers to identify the best use of their advertising budgets. Programmatic leverages user analytics to determine what content is most relevant to a user at any given time.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). I will be at a conference and he’s going to be pinch hitting, as host of this fine program. He was actually at that conference. CPM rates are up 41%.

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