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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. as a reward for their loyalty. The term ‘engagement ‘ is popping up all over the place. The Marketer’s View.

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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. as a reward for their loyalty. The term ‘engagement ‘ is popping up all over the place. The Marketer’s View.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Megan O’Neill offers helpful tips for increasing exposure of your online videos, including using annotations across videos, creating playlists, and actively participating in the YouTube community. Cohen describes how GE found success with a private social media community. Social Media Case Studies.