Alterian Campaign Conversation Survey 
Proactive Report
FEBRUARY 3, 2010
According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. And they want conversation, not messages. Engagement is the key to success. The Consumer’s View.
Proactive Report
FEBRUARY 3, 2010
According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. And they want conversation, not messages. Engagement is the key to success. The Consumer’s View.
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