Why Influence Mining is the Next Gold Rush | social crm | Social.
Convince & Convert
AUGUST 10, 2010
McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. JF : Hyper-targeting.
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