Please Aggravate Me: Is Gamifying Customer Service a Reality
Convince & Convert
MARCH 28, 2012
Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.
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