6 Required Competencies for Social Organizations | Conferences and.
Convince & Convert
FEBRUARY 24, 2010
Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. That Twitter widget is cool. Now, he tweeted it to his 1.6 million followers, and it becomes a national incident in minutes.
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