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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. However, YoY click volume declined 6 percent.

CPC 123
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Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

The second was a Forrester report into Facebook Ecommerce, which looked into 24 companies, with 7% citing social networks as one of their most effective sources of customers (90% cited paid search marketing). 24 companies is a pretty small sample group, but hey-ho… Why am I perplexed?