Is Social Media the Final Frontier of Marketing?
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Not one of them has a blog (solicitors, accountants, insurance brokers etc). All this took a few weeks, a time scale we’ve never seen before. Again, by no means is this new.
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