Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Convince & Convert

SEPTEMBER 20, 2010

Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. You certainly covered some great reasons to that point. I don't use it to monitor brands but to connect with influential people that I can learn from and they in turn can share my content with their followers. smartbrief) have found me.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 202

Social Media Tools Strategy Tips 202