How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice
The Realtime Report
OCTOBER 11, 2012
When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts. On Facebook, the brand rolled up local pages into three consumer-led brand pages: Reebok (with over 1.2 ” ( SmartBlog on Social Media ).
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