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Social Media Trends 2012 – Content Curation in PR

Proactive Report

“Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. You can do it with a blog or use a more sophisticated platform like Curata. Many companies have published a regular newsletter for years. Like my page on Facebook. This is not a new idea in PR.

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The 21 Best Content Curation Tools

Webbiquity SMM

This works much like the highlighting feature in Kindle…it acts more like a news curator than a compiler — and there are plenty of aggregator apps out there — but it’s a fast way to check out what others are reading, too. Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp.

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