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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Metrics like aggregate daily comments and likes per page and per post, and things like that. If people understand eventually that that leads them to your door, fantastic, but there’s not a lot of, “Use this discount code to buy Bazaarvoice,” kind of shenanigans going on, which is refreshing. Very little.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Metrics like aggregate daily comments and likes per page and per post, and things like that. If people understand eventually that that leads them to your door, fantastic, but there’s not a lot of, “Use this discount code to buy Bazaarvoice,” kind of shenanigans going on, which is refreshing. Very little.