Aggregator Class UGC Upcoming 
Jon Loomer
JULY 29, 2019
We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. The trick is finding the balance between the UGC style while still art directing enough to get usable ad assets.
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Microformats – Web content will have more machine-readable markup and UGC (like reviews) will be aggregated into larger sites/services. Again, by no means is this new.
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