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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Polaris B ).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. 97% of these companies use Google AdWords; 56% advertise on Google’s content network.

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