102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Webbiquity SMM
JANUARY 2, 2013
Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place.
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