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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. In the past, it was harder to track the effectiveness of each dollar spent on advertising. Note that this is not a benefit you’d receive when using direct mail or broadcast advertisements to recruit participants.).

Research 194
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The Digital Generation Is Now Every Generation

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A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. From the Advertising Age article, Already a Favorite of Teens, Snapchat Is Gaining Popularity With Their Parents : . advertising age. advertising agency. mobile app. social media.