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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

In the past, it was harder to track the effectiveness of each dollar spent on advertising. Note that this is not a benefit you’d receive when using direct mail or broadcast advertisements to recruit participants.). You can engage these potential participants by also sharing valuable content on targeted medical conditions, etc.

Research 194
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. She’s active in local community and business organizations as well as social media.

Twitter 279
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The Digital Generation Is Now Every Generation

Twist Image

A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. From the Advertising Age article, Already a Favorite of Teens, Snapchat Is Gaining Popularity With Their Parents : . advertising age. advertising agency. mobile app. True story.