Advertising Blog Curation Storify 
Sherrilynne Starkie
JANUARY 2, 2018
The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Paid media includes social media advertising, sponsored stories and native ads. Shared media is about engaging stakeholders on social networks.
Social Media Marketing
APRIL 3, 2013
Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. Facebook is making an announcement this week; speculation is that they may be announcing a Facebook phone.
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